How To Crack The Lucrative Russian Market

Now in its third successful year, The Global edge Russian Summit is firmly established as the event where Russian agents come to meet and do business with international property companies.

The 2012 Summit which starts on November 14th comprises five sections, a gala dinner, two conferences, an agent workshop plus a trip to the leading overseas property consumer show in Moscow.

At the opening gala dinner, delegates will meet some of the leading international property agents in Russia in an informal environment enabling them to swap business cards and fix meetings to make the most of their stay in Moscow.

This year the conference programme will be split in two. A Russian-language seminar will sit alongside the English conference with an opportunity for both audiences to network in the breaks.

As in previous years, the English-language conference on November 15th-16th 2012 which is sponsored by Russia's leading overseas property magazine International Residence, provides case-studies from international agents and developers who have achieved sales success in the Russian buyer market and provides practical business tips and details the latest trends and developments.

Delegates will learn which products are most in demand from Russian buyers from the panel of agents working in Russia and Kazakhstan. Practical tips from international agents and developers on how to enter the Russian buyer market at minimum cost. Who the most important agents are in the Russian market? What is the best way to acquire and manage agent partnerships over the long term? What are the most cost-effective ways to target Russian buyers direct? Tips on using Yandex.ru, Google.ru and other online channels? Insights into which offline channels work and the promotions that motivate Russian buyers? Practical sales tips on how to build trust and close business when working with Russian buyers.

The agent workshop takes place after the Russian-language conference and provides an opportunity for delegates to present their company and development opportunities to a captive audience of international Russian agents.

Finally, after a morning conference session on day two, the group travels to the sold-out Moscow International Property Show, the largest consumer overseas property event of the year.

Russian Summit is the only conference and exhibition dedicated to helping international property companies meet real estate agents from Russia and the CIS.

The Russian Summit will be held at the Korston Hotel Moscow, which is one of the leading conference, exhibition and commercial centers in the city. It's convenient location and first-class facilities make it an ideal environment to do business.
For more information check out the website www.russiansummit.com